Digital Marketing Strategies for B2B Businesses

With all the different digital marketing strategies, it can take time to determine which will work best for your business. To help streamline the process, we’ve compiled seven of the most effective digital marketing strategies working wonders for B2B businesses and their clients. To get ahead in today’s business world, you must stay one step ahead of the competition, and these tried-and-true strategies will keep you ahead of the curve.

What is Digital Marketing?

Digital marketing is promoting products or services using one or more forms of electronic media. Although digital marketing is often associated with social networking, it encompasses many other forms of media, such as email and text messaging.

For example, you can promote your company’s blog posts by sending out an email to all of your contacts or followers. You can also use hashtags on Instagram to generate buzz about your new product line. If you need help with branding, try partnering with influencers in your industry. They will be able to reach different consumers interested in what they have to say. One thing to keep in mind is that only some businesses should adopt every strategy because what works for some companies might not work for others.

Digital Marketing Strategies for B2B Businesses

Digital marketing is one of the most cost-effective ways to reach your target audience, but how do you know which channel is right for your business? Here are seven digital marketing strategies that work like a charm in B2B settings:

SEO

If you’re in the market to launch a new website, these are some of the most crucial search engine optimization (SEO) strategies you should implement as soon as possible:

  • Keyword research – To rank well on Google, it’s essential to have keywords sprinkled throughout your content. Use long-tail keywords where possible because they’re often more specific and targeted than shorter keywords.
  • Quality content – Good quality content attracts links from other websites. And links from other websites bring customers back to your site! Here are three more SEO strategies worth implementing:
  • Link building – The best way to build links is through relevant blog posts or guest articles with good-quality content linking to your website.
  • Outreach – Outreach emails can help drive traffic to your website by reaching out to journalists, bloggers, influencers, etc., and asking them if they’d be interested in writing about you or mentioning your company name.

EMAIL MARKETING

When you’re looking to drive leads and, ultimately, sales, email marketing is your best friend. The key is ensuring you follow effective practices to get the most out of this strategy.

  • Focus on the first contact-the subject line.
  • Send regularly-make. It is sure to stay on their radar by sending weekly, biweekly, or monthly emails depending on how often your customers purchase or consume your products or services.
  • Keep it simple-don’t overwhelm them with information in one email. Break up what you want them to know into sections and provide links so they can read more if needed.
  • Be specific-it’s easy for readers to feel overwhelmed when an email doesn’t have any personalized information about who they are as a reader (their name, company name) or what type of product/service they’ve expressed interest in receiving more information about (their job title, industry).
  • Tell a story-creating an emotional connection between your business and the recipient is crucial to success. Find ways to illustrate your personality and why you do what you do, and show people behind the scenes at your company.
  • Make them take action-whatever action it may be-invite customers to download something or fill out a form; ask! You’ll be surprised how many respond favorably because they sometimes think about taking action themselves.

LEAD NURTURING

Nurturing leads is one of the most effective lead generation and management tactics. It starts with finding out who your best prospects are, then following up with them periodically to show them how you can help them. You can also encourage candidates to talk to their colleagues about your business by sending them an email or giving them a call. Also, to get a more personalized follow-up with your prospect on social media channels such as LinkedIn and Twitter.

Send them messages on LinkedIn asking for feedback on specific topics or answer questions they’ve posted in groups that are relevant to your company.

Reply to tweets mentioning your company by adding value in return.

SOCIAL MEDIA

A social media strategy is one of the most critical aspects of your digital marketing plan. You want to post on all the networks, but you need to tailor your content to each platform, so it reaches the right audience. That means posting content, using appropriate hashtags, and searching for influencers in your industry.

Facebook has an algorithm for organic reach, limiting the number of people who will see posts from your company. Try to get as many people as possible to like or share your posts with their friends. Moreover, LinkedIn is an excellent place to find influencers because they are usually public figures with large followers and many connections with other professionals in your industry.

CONTENT MARKETING

Content Marketing is the art of publishing relevant and valuable content to your target audience. It builds trust, relationships, and brand awareness. The key to successful Content Marketing is knowing who your target audience is, what they want and how to reach them. Only use some of your ideas in one post. Be sure to create many posts with different topics over time to keep your readers engaged, happy, and coming back for more.

PPC

Running PPC campaigns is one of the most effective ways to ensure your business has the best chance of standing out in the marketplace. Digital marketers know this, which is why they’ve been using it since its inception. It’s also why your competition will be running pay-per-click campaigns when you go to market with a new product.

ACCOUNT-BASED MARKETING

One of the best digital marketing strategies you can use to reach your target audience is Account-Based Marketing. By focusing on building relationships with key decision-makers, you’ll be able to create inbound leads and increase conversion rates.

An example of this strategy in action is when HubSpot partnered with Microsoft’s sales team. The HubSpot team created an automated campaign using Microsoft data points and LinkedIn information to identify potential prospects across all departments at Microsoft. They then connected these accounts to HubSpot’s CRM system so that future interactions or leads would automatically trigger follow-up from Microsoft sales reps.

Conclusion

If you’re in charge of your company’s digital marketing strategy and looking to improve your results, here are 7 digital marketing strategies that have worked well for other businesses in the same field. Each strategy is tailored to different industries’ individual goals and needs, so don’t be afraid to mix and match these tips to find out what works best for you.