As more institutions start using technology to deliver education, the digital marketing strategy for the edtech sector is one of the fastest growing. The development of EdTech businesses has been made possible by expanded access to technology, individualized goods, and adaptable learning platforms. Moreover, it also promotes brand awareness and increases brand exposure and website traffic.
Marketers may create exciting content and deliver it to the right audience at the right time by utilizing digital marketing platforms. Digital marketing platforms offer numerous opportunities that are not obtainable with traditional marketing strategies.
The level of preparation and organization that goes into a digital marketing strategy for edtech businesses is economical and effective.
Digital marketing gives its target market a much more comprehensive strategy or level of brand awareness. Additionally, compared to conventional marketing tactics, investing in digital marketing initiatives is more cost-effective.
Moreover, thanks to data-driven marketing tools, users can benefit from a customized marketing strategy. Furthermore, high conversion rates were guaranteed, and advertising results were monitored.
Now, you understand the benefits of digital marketing for edtech companies. Let’s see how you can promote an ed-tech platform.
In the education sector, specifically, content marketing is quite effective. Publishing articles that will benefit your potential customers can draw them to your blog regularly and persuade them to purchase an educational product that your company is selling.
However, creating content of any kind won’t help you increase visitors. To increase traffic to your website, you must conduct effective keyword research and optimize the content using carefully chosen keywords.
By properly optimizing your website, you can increase traffic to it and improve your website’s rating for a variety of business-related keywords. The fact that this traffic is free to obtain and of higher quality will result in more conversions from it is of paramount importance.
You must therefore address a variety of concerns on your website to make it search-engine friendly. Using a comprehensive SEO audit, various on-page, off-page, and technical SEO elements should be examined. All potential problems should then be resolved.
As long as your sites are ranking in the search engine results, you can generate traffic for free using this organic method of traffic generation rather than paying for advertisements. If you are unable to optimize on your own, it is preferable to employ a reputable SEO professional to optimize your website.
You can’t disregard having a social media marketing strategy for your business, given the enormous number of users who are engaged. You must choose the right social media site with a user base that shares the same demographics as your potential customers, depending on your target market.
After deciding to concentrate on producing content for the platform’s users in the hopes that they will find it beneficial and interact with the articles.
For instance, Cuemath publishes a post requesting the followers to respond with the appropriate solutions to their mathematical queries. This encourages followers to interact with their material, which is essential if you want to reach more people on the platform and find fresh customers for your ongoing social media marketing campaigns.
Thus, your company must be present on all social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and others. Running advertising on Facebook and Instagram is a wonderful way to increase brand awareness for your company while costing less than running Google Ads campaigns.
A potential customer of your business can see your educational items in action by using video marketing. A fantastic way to create leads or turn a prospect into a customer is to use a flawless marketing video to introduce your company or product to a potential client. So start disseminating video footage on Facebook or YouTube.
A Bengaluru-based Edtech startup called Playshifu has a great marketing video on its website that shows how its augmented reality and virtual reality products function in the real world. It can be challenging to explain these products to parents without showing them in action.
People are more likely to believe testimonial videos than strong corporate marketing videos. You can share text reviews as well as video reviews. Start keeping track of all the positive feedback provided by your clients and post it to your website, social media accounts, etc. Proof of your work can even be provided by putting testimonials on landing pages for advertising efforts.
Parents’ testimonies are listed and prominently displayed on Lido Learning’s home page, which is the proper method to accomplish this. Therefore, any parent who visits their website can easily put their trust in them, check out more information, or schedule a demo before purchasing their tuition packages for their kids.
If you are a digital marketing strategistfor an ed-tech startup, you may already have a decent application developed and published on the play store or i-store to make your material easily accessible to users via mobile devices. You can target users who may already be using or looking for any rival in your business by employing app store optimization.
App store optimization makes it more likely that your app will be recommended or suggested when a user searches for a relevant company. This promotes awareness or generates leads for your company.
As a business owner, you may have gathered leads of potential clients using a variety of techniques, such as lead-generating commercials, website forms, etc. However, nurturing them by constantly sending them useful emails coupled with sales offers will help you establish credibility and bring in money for your company.
You may even segment your lists and upsell to your present clients using effective email marketing automation to offer your items or bundles and bring in consistent cash for your company.
You should concentrate on lead generation that reaches the target audience as a digital marketing strategy for an ed-tech company with a mission to make education accessible to those using technology. I hope the methods listed above will be effective in helping you find new clients as you market your items or packages to the public.
As a result, even though the tactics are well presented, you may not be able to put them into practice and see results. Moreover, how well you execute any of the strategies impacts your business growth!